Imagine Dragons for best commercial at 2015 Grammy Awards
09 Feb 2015
The four-piece from Las Vegas may not have been nominated for a Grammy Award this year but that didn’t stop them from stealing the show.
The group were performing their new single Shots in Las Vegas during the award ceremony which was then broadcast live during a commercial break.
Watch Imagine Dragon’s Grammy Awards commercial below
Fashion retailer Target had bought a four-minute ad break to broadcast Imagine Dragon’s Las Vegas set live during the Grammy Awards. The advert is estimated to have cost $8 million.
The band, which performed at Las Vegas’s Fremont Street, played their new single Shots. Proving why they won Best Rock Performance at the 2014 Grammy Awards, the energetic set saw the group perform on a round stage that rose above the crowd as confetti showered down on the band.
Shots is the third single to be lifted from Imagine Dragons’ second studio album, Smoke + Mirrors, that follows 2012’s Night Visions.
Last week, the group revealed plans of their biggest UK tour. Taking place in November, Imagine Dragons will perform for 10 nights in UK arenas including London’s The O2. Tickets are now on sale here.
Imagine Dragons tour dates
The O2, London (5)
Capital FM Arena, Nottingham (6)
First Direct Arena, Leeds (10)
Motorpoint Arena Cardiff (11)
Manchester Arena (13)
Metro Radio Arena, Newcastle (14)
The SSE Hydro, Glasgow (15)
Odyssey Arena, Belfast (17)
3Arena, Dublin (18)
Barclaycard Arena, Birmingham (20)