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Embrace Biography

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Embrace In-depth Biography

Following in the footsteps of Oasis} and the Verve}, Embrace} became a minor pop sensation in post-Brit-pop Britain in the late '90s. Like Oasis}, the group has a knack for big, anthemic hooks, yet they turn these catchy numbers into sweeping, sprawling, lugubrious rockers, much like the Verve}. This synthesis earned the group an equal number of critics and detractors, but they were able to cultivate a strong fan base in England with their first singles in 1997 and 1998 debut album, The Good Will Out}.

Natives of Huddersfield, West Yorkshire, England, brothers Danny} (lead vocals, guitar) and Richard McNamara} (guitar) formed Embrace} in the mid-'90s. After placing an advertisement in a local newspaper, the duo recruited drummer Mike Heaton} and bassist Steven Firth}. After rehearsing for several months, Richard} found "Retread"} in Danny's} demos; the country-tinged song was unlike anything else in the band's catalog, but its anthemic sensibilities became the keystone for their sound and led them toward their signature fusion of Oasis} and Verve}.

In October 1996, the group signed with the Virgin} subsidiary Hut Recordings}; in America, they signed with DGC Records}. Eager} to establish indie credibility, the group released their debut single, "All You Good Good People,"} on the hip indie label Fierce Panda} in February 1997. Over the next few months it was followed by the singles "Fireworks"} and "One Big Family,"} which were both released on Hut}. Those two singles were successful, but the re-release of "All You Good Good People"} on Hut} in October proved to be their breakthrough, entering the charts at number eight. Released in May 1998 -- shortly after the group received a Brit Award nomination for Best New Band in February -- "Come Back to What You Know,"} cemented that success and paved the way for the June 8 release of their debut album, The Good Will Out}.

Greeted with generally positive, occasionally enthusiastic, reviews The Good Will Out} entered the charts at number one. It was released in America the following month, and "All You Good Good People"} went on to become a favorite at college radio.

While interest in America was fleeting, Embrace} continued to woo UK fans into the new millennium. Both Drawn from Memory} (2000) and If You've Never Been} (2001) did fairly well. Keyboardist Mick Dale} had been added to the English four piece by this time, however creative differences between the band and Hut} were too tough to ignore. Embrace} released the Fireworks: Singles 97-02} compilation prior to leaving Hut}, and signed with Independiente} in fall 2002.

The band spent the next two years writing songs for a fourth album. The long-awaited Out of Nothing} was issued in the UK by the end of the year, and it debuted at number its first week out. The domestic version appeared on Lava} in June 2005. ~ Stephen Thomas Erlewine, All Music Guide

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