Association Sportive Montferrandaise Clermont Auvergne is a French rugby union club from Clermont-Ferrand in Auvergne that currently competes in Top 14, the top level of the French league system. The club was founded in 1911 as AS Michelin, and changed its name in 1922 to AS Montferrandaise. Although it adopted its current name in 2004, the club is still frequently referred to as Montferrand both within and outside of France.
They play at Parc des Sports Marcel Michelin (capacity 13,000). They wear yellow and blue, which are the colours of Michelin, the tyre manufacturer, which is based in Montferrand and whose founder, Marcel Michelin, started the club for its workers before WWI. L'ASM, as they are also called, are the traditional underdog, always cited among early favourites, but never winning come spring. They reached the French Championship final seven times (a French record), losing all of them, including five by less than 7 points.